Name for the policy label. Must begin with an ASCII alphanumeric or underscore (_) character, and must contain only ASCII alphanumeric, underscore, hash (#), period (.), space, colon (:), at sign (@), equal sign (=), and hyphen (-) characters. The label name must be unique within the list of policy labels for content switching. The following requirement applies only to the Citrix ADC CLI: If the name includes one or more spaces, enclose the name in double or single quotation marks (for example, "my policylabel" or 'my policylabel').
This is mandatory parameter.

Protocol supported by the policy label. All policies bound to the policy label must either match the specified protocol or be a subtype of that protocol. Available settings function as follows: * HTTP - Supports policies that process HTTP traffic. Used to access unencrypted Web sites. (The default.) * SSL - Supports policies that process HTTPS/SSL encrypted traffic. Used to access encrypted Web sites. * TCP - Supports policies that process any type of TCP traffic, including HTTP. * SSL_TCP - Supports policies that process SSL-encrypted TCP traffic, including SSL. * UDP - Supports policies that process any type of UDP-based traffic, including DNS. * DNS - Supports policies that process DNS traffic. * ANY - Supports all types of policies except HTTP, SSL, and TCP. * SIP_UDP - Supports policies that process UDP based Session Initiation Protocol (SIP) traffic. SIP initiates, manages, and terminates multimedia communications sessions, and has emerged as the standard for Internet telephony (VoIP). * RTSP - Supports policies that process Real Time Streaming Protocol (RTSP) traffic. RTSP provides delivery of multimedia and other streaming data, such as audio, video, and other types of streamed media. * RADIUS - Supports policies that process Remote Authentication Dial In User Service (RADIUS) traffic. RADIUS supports combined authentication, authorization, and auditing services for network management. * MYSQL - Supports policies that process MYSQL traffic. * MSSQL - Supports policies that process Microsoft SQL traffic.
This is mandatory parameter.